Fresh From Wall Street Journal Style & Fashion

Fresh From Wall Street Journal Style & Fashion

 Back Story. 

Olivina has made olive- and hempseed-oil products since 2002. But after noticing that few men's brands use thes natural                ingredients, CEO Joseph Moore shifted Olivina toward XY- chromosome clients 18 months ago.

 Machofactor Medium-high.

Mr Moore drew inspiration from craft cocktails, so Olivina's natty labels look straight from the liquor cabinet.

Natural habitat As close to your bar cart as possible.

Ideal spokesman Sam Elliott - a classic wtih a touch of whiskey.

And the products?

Cocktail referances aside, items like the all-natural  Bourbon Cedar Deodorant are a non-greasy, environmentally friendly 
alter-native to drugstore brands.