Jessie Steele

Today, options for women have blossomed. The creative collaboration that is Jessie Steele mines the vaults of our collective memory to illustrate what it’s like to choose the shape and look of your life. For us, the apron means business—whether you’re running your own or caring for family and friends. It’s a form of service, gladly given and gratefully received. We created Jessie Steele to share that experience with the rest of the world, to open it up to anyone who wants it.

It’s been nearly a decade since we took a few aprons from a drawer and started a movement. Jessie Steele has gone global and is sold in over 30 countries. Our aprons have appeared on TV, in feature films, and on the runway (don’t say we didn’t warn you!). Every season we bring the happy home, delivered in patterns, colors and textiles that will have you smiling whether you live in Tulsa or Tokyo. No matter how big we get, we’re determined to keep it personal: Helena still sews prototypes and hand-draws patterns at the same dining room table where our story began.

Under Claire’s creative direction, in 2007 we began designing original Jessie Steele prints, a new in-house collection every season. These prints are now licensed internationally, and we are creating custom programs with major retailers.

We are riding that momentum into the future like a cool breeze on a summer afternoon. It’s light and it’s fun and it’s distinctively Jessie Steele. We’re now adding our mark to other things that touch the home and the heart, layering our distinctive prints and aesthetic onto housewares and apparel.

No matter what the future has in store, we remain dedicated to creating new stories, woven from the threads of a past fondly remembered and lovingly re-imagined, in prints and styles that evoke memories of what home always means.

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